Simplicicity
Posted by Ian Jones on September 1, 2007
Wim was talking about advertising.
He said that the main thing is to keep it simple. If you sell sauce, tell them it’s tasty. If you sell cars, tell them they’re racy.
If you sell diamonds, tell them they’re shiny. Anything more complicated and people get headaches.
I think he’d like our shop sign. http://wherearethejoneses.com/2007/06/17/day3b/
